Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.

kapuseru

2024

Campaign for Kapuseru, a small label based in Cape Town. Partnering with photographer Andrin Fretz, we captured the label's mood and lifestyle through everyday scenes — morning coffee rituals, workday settings, and daily workout routines — all styled with Kapuseru pieces. We also portrayed the designer in his atelier, where he designs his heartfelt work.

about the project

team: andrin fretz

fashion label: kapuseru

models: peter and sama

cape town, south africa

analog / digital

Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.
Lifestyle campaign imagery for Cape Town-based label Kapuseru, capturing everyday scenes and the designer in his atelier, styled with the brand’s pieces.

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